On The Fly Studio is a culture-driven creative content studio based in Vietnam, specializing in building brand worlds and crafting multi-sensory storytelling grounded in local heritage.
We connect artists, brands, and communities through creative experiences with cultural depth, operated to international standards and positioned to lead in Southeast Asia.
On The Fly Studio is a new-generation creative studio, providing visual and creative content solutions that combine speed, strategy, and cultural aesthetics.
We help brands stand out in competitive markets by creating visuals with a strong sense of identity and practical communication impact.
BẮT SÓNG is an interdisciplinary cultural and artistic education programme initiated by Lên Ngàn to connect young people with memory, tradition, identity, and Vietnam’s creative ecosystem.
In the context of the cultural industry becoming a strategic driver of development in Vietnam, BẮT SÓNG serves as an open model for training and dialogue for a new generation of cultural citizens — those capable of critical thinking, interdisciplinary action, and creativity rooted in local foundations, contributing to sustainable development through heritage, art, and the active participation of young people.
Bên Ngưỡng Cửa Lab is a music, performance, and experimental project initiated in Vietnam, where artists from diverse backgrounds enter the intersections between tradition and contemporaneity, experimental and popular music, identity and the self.
We are not confined to any single genre or form. From traditional Vietnamese music such as ca trù, tuồng, quan họ, and chèo to pop, trap, ambient, classical, and jazz, each sonic current that enters the space of Bên Ngưỡng Cửa is restructured as a living ritual – not nostalgic, but evocative; not retelling the past, but guiding listeners back inward.
FLYING GROUP operates in the field of arts education in the mid-range and premium segments. We invest in public education and introduce advanced approaches to arts education. The company system specializes in managing brands in education, culture, art, and communications. Among its prominent brands are FLYING ANGELS Academy of Music & Performing Arts and SEA MUSIC, which provides consulting and development orientation services for public arts education.
With serious investment in professional quality and facilities, FLYING ANGELS aims to elevate music and performing arts education in Vietnam. We believe that music and performing arts are an essential part of individual development. With expertise and passion, FLYING ANGELS will bring practical benefits to students, equipping them with the strongest foundation for future success.